Standard Bank has appointed Diana Springer as the new group head of brand and marketing. It’s great to see people who understand advertising and marketing move through the ranks and take the position of influence, within the banking and the financial sector.
Springer will be responsible for the strategic positioning of the Standard Bank brand and the execution of the brand and marketing operating model.
She’s moving from advertising agency side into corporate side, previously she was head of CRM Strategy at Ogilvy SA. In 2018 she was a founding partner of Black & White, a marketing strategy consultancy within the M&C Saatchi Group, and in 2022 was appointed to the M&C Saatchi group exco as the chief data and intelligence officer.
Margaret Nienaber, Standard Bank COO says: “We are immensely proud that we have been able to attract a talent like Diana to join Standard Bank. Brands globally are being faced with new challenges as their operating and competitive environments evolve and become more complex. It’s important that as the largest financial services group, by assets, we continue to deliver to our shareholders and contribute meaningfully to Africa’s growth. We believe that Diana has a wealth of expertise that will support the Group as it navigates and evolves in a complex operating environment.”
Speaking about her new job and mandate: “It’s truly a great honour to be appointed as the head of brand and marketing for Standard Bank Group,” says Springer.
“This brand is now 160 years old and has positioned itself as the leader on the continent. Its immensely exciting to be part of a Group that is gearing itself for the future, and to be part of the talented team that will face these challenges and opportunities head on.”
