Generative AI is changing big tech and e-commerce, every company is moving towards AI-focused options to replace human capital with machines.
Shopify just like other big tech companies announced a set of new features under Shopify Magic, Shopify’s catch-all brand for generative AI.
According to Shopify Magic, it can provide answers to merchants’ customers tailored to their conversation histories and store policies, and generate blog posts, product descriptions and marketing email content. And, via a new chatbot-like AI tool called Sidekick, Shopify can understand and interpret questions or prompts related to business decision-making.
“We believe it’s our responsibility to keep the businesses we power on the cutting edge of technology,” Miqdad Jaffer, Shopify’s head of product for AI.
“There’s still so much untapped potential for AI and entrepreneurs, and we’re deeply committed to making the power of AI accessible to businesses of all sizes.”
Jaffer adds, “We believe that there isn’t any corner of the internet that will benefit more from AI than the pursuit of people building and growing their own businesses.”
“Features [like Sidekick] are constantly evolving to tailor to and act on the needs of our merchants.”
