Every tech company is thinking about the use of generative AI focused capabilities in order to improve their product offering.
Recently Spotify CEO Daniel Ek teased a few ways the streaming service could introduce additional AI-powered functionality.
Ek touched on how AI could be used to create more personalised experiences, summarise podcasts and generate ads.
Not long ago the streaming platform introduced a DJ feature that acts like a normal radio host or presenter hosting a radio show. The feature delivers music selection and spoken commentary about tracks and music artists you like through the new AI-tools.
“DJ is a phenomenal product,” said Ek. “It’s probably one of my personal favorites over the last few years that we have developed, and we’ve seen really strong consumer interactions with that. And that just talks about the ability for us to contextualize and personalize all the amazing content that we are have on the Spotify platform.”
“So I think you’re going to see a lot more of that where we can contextualize and personalize content across the entire platform to make it more accessible.”
Ek says another way AI could be used to make Spotify more efficient is through AI-generated audio ads.
“By using generative AI and our tools here, I think you’re going to be able to see that we can significantly reduce the cost that it takes for advertisers to develop new ad formats,” Ek said. “And that obviously means that you as an advertiser instead of having one ad, you can imagine having thousands and tested across the Spotify networks, things that you could easily do today using text but you haven’t been able to do over video or in audio.”
