The government of Rwanda and its ministry of tourism is serious about marketing their nation and attracting tourists.
German soccer giants Bayern Munich have announced a five-year partnership with the Rwanda Development Board (RDB) to promote tourism in the African nation.
What does the contract entails:
- Bayern will work closely with Rwanda’s Ministry of Sports to establish a soccer academy in the country
- Allianz Arena will feature ‘Visit Rwanda’ branding on its matchday LED boards
- Club will support activities to promote tourism and investment opportunities in Rwanda, including youth soccer projects
Context: The partnership comes as part of a broader engagement between Germany and Rwanda. Rhineland-Palatinate has maintained a 40-year partnership with Rwanda, and German organisations like the Goethe Institute and Friedrich Ebert Foundation have a presence in Kigali.
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