Music mogul Rihanna rejoined Puma for sneaker collaboration Fenty x Puma Avanti. The shoe pays homage to football aka soccer, its a blend of high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.
The Fenty x Puma Avanti is a fashion take on the football trend with buttery soft vintage leather, a fold over tongue with a debossed and printed gold-foil Fenty and Puma Cat logo. With a gum outsole and leather footbed, the details of the Avanti nod to Puma’s deep history and heritage in the sport of football. The black and white version is complimented by a chrome execution with laser etched logos and leather chrome details.
Speaking about the new collaboration Riri said: “I wanted to bring something iconic from the archives to the street, and the late great Pelé made the Avanti shoe so iconic.”
“It’s been such an exciting start to our partnership,” said Maria Valdes, chief product officer at Puma.
“We spent time together opening up the Puma archive and identifying the right product that spoke to Rihanna. The Avanti is a Puma classic with a unique and iconic point of view on the terrace. I’m very happy to see this project come to life and even more excited for what the coming years have in store for us together.”
The shoe worn by legends and now remixed by Rihanna, the Avanti is also being offered as a unisex shoe for both adults and kids.
