TikTok is after Google’s launch box and market share. The Bytedance owned social media platform is currently testing a new feature that integrates Google Search into its own in-app search results.
It doesn’t end there, the social media platform is also experimenting with Wikipedia integration into its search results.
“We keep learning, over and over again, that new internet users don’t have the expectations and the mindset that we have become accustomed to,” Google senior vice president Prabhakar Raghavan said.
“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search.”
TechCrunch reports, a TikTok spokesperson confirmed to Business Insider that the Google Search feature is one of the third-party integrations the app is currently testing in some markets.
TikTok is coming for everyone, last week Alphabet executives raised concerns that the social media platform together with Amazon they’re after their digital advertising revenues.
