Dr Dre and Snoop launches their own Mo-Faya drink ‘Gin and Juice

Dr Dre and Snoop has team up to launch ‘Gin and Juice,’ a ready to drink cocktail. The new venture is a spinoff of their smash hit and chart toping song ‘Gin and Juice’, which was released in the early 90s.

“Together, we always try to create magic. We’re having fun being creative, and everything about this product is really us,” Dr. Dre said in a statement. “There’s passion behind it, and friendship and love and a culture. We’re shooting to make everything we do magnificent, and fortunately, most of the time we hit the target.” 

The canned cocktails comes in four flavors: Citrus, Melon, Passionfruit, and Apricot.

Snoop added about working with Dre on their beverages venture: “Look where we’re at in our careers. Look at our age and look at what we’ve done, and we still love each other, so why not do something together? A lot of times people have been in a relationship for 30 years and can’t talk to each other, can’t hang out, so it’s just fun to be in a partnership with people that you actually love.”

The spirit company will be led by Patrick Halbert, Andrew Gill and Rocco Milano, the founders from On The Rocks Cocktails. In addition to Dr. Dre and Snoop Dogg, investors include Jimmy Iovine, Main Street Advisors, Marc Rowan and Tom Werner.

Watch the commercial below:

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