Tiger Woods partners with TaylorMade to launch ‘Sun Day Red’ clothing line after Nike split

Golf legend Tiger Woods has launched his new apparel ‘Sun Day Red’ in partnership with TaylorMade following the end of his 27-year relationship with Nike brand.

The logo, a tiger emblem, is also made up of 15 stripes, the number of major tournaments the 48-year-old has won.

“It’s the right time in my life,” Woods said at the launch in Los Angeles. It’s transitional. I’m not a kid any more. I want to have a brand I’m proud of going forward.

“Sunday red – it’s me. It started with mom [Kultida]. She thought being a Capricorn that my power colour was red, so I wore red as a junior golfer and I won some tournaments.

“Lord and behold, I go to a university that is red, Stanford is red. We wore red on the final day of every single tournament, and then every single tournament I’ve played as a professional I’ve worn red. It’s just become synonymous with me.”

TaylorMade chief executive Steve Abeles added that Sun Day Red will operate as a “completely separate business unit”, and will be led by Brad Blankinship.

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