The football champions club Manchester City has extended its existing partnership with a tech platform Qualtrics in another multi-year agreement. The two organisations first partnered in 2021 with Qualtrics, providing its Experience Management platform for the football club.
The agreement will see Man City continue to use the Qualtrics Experience Platform. Over the past four years, the platform has helped the football club better understand and engage with fans across physical and digital engagement.
President of Products and Engineering at Qualtrics, Brad Anderson, said: “Fans are the fuel in any football club and being able to continue to learn what fans want from the matchday experience is gold. With our strategic partnership, the Club can amplify fan voices to drive deeper connections and take fan engagement to new heights.”
Qualtrics will now expand its role as the Official Experience Management Software partner. It will continue to capture and analyse fan feedback at every point of the customer journey.
Tom Boyle, VP of Global Partnerships Marketing and Operations at City Football Group said: “We are pleased to extend our partnership with Qualtrics as we continue to look for ways to improve our match day offering and other experiences beyond matchday for our fans.”
“In recent years, we have seen increased matchday satisfaction results and Qualtrics have played a key role in helping us to understand and improve our services. We’re looking forward to building on this fantastic work during the next term of the partnership and in the future,” adds Boyle.
The relationship allows Man City to gain instant feedback on the experience, enabling it to react quickly if there is an issue. The platform already supports partners and the Club to nuance campaigns and the experiences that fans receive.
