TikTok announced partnership with the African Union Commission’s Women, Gender, and Youth Directorate (WGYD), aimed at bolstering online safety awareness among the youth as well as parents, teachers and guardians in Africa.
This innovative collaboration emerges at a critical moment, addressing the urgent need for digital safety amidst the unique challenges faced by the continent. Africa stands at a digital crossroads, with the rapid proliferation of social media platforms juxtaposed against rising concerns for the safety of its youngest citizens. The recent wave of regulatory scrutiny and the shadow of potential bans underscore the importance of proactive measures to ensure a safe online environment.
Against this backdrop, TikTok and the African Union Commission (AUC) are teaming up to launch the Africa-wide #SaferTogether Campaign, aimed at educating and engaging youngsters, parents, teachers, and community leaders on digital safety through in-app and on-ground activities.
This initiative, combining in-app and on-ground efforts, aims to educate and empower communities on digital safety, aligning closely with the AUC’s focus on children’s safety in the digital space and the Digital Transformation Strategy for Africa. It includes a comprehensive in-app campaign featuring educational videos on internet safety, supported by hashtag challenges and content creator safety endorsements.
Fortune Mgwili-Sibanda, Government Relations & Public Policy Director, TikTok, Sub-Saharan Africa said: “Our #SaferTogether partnership with the African Union Commission’s Women, Gender and Youth Directorate reinforces TikTok’s deep commitment to the diverse tapestry of markets across Africa. Through initiatives like our educational workshops, and the development of comprehensive safety toolkits, we are committed to nurturing a digitally safe environment for all.”
Ms. Prudence Nonkululeko Ngwenya, Director of the Women, Gender, and Youth Directorate African Union adds about the partnership, “The #SaferTogether campaign launch with TikTok is in line with the African Union’s ongoing efforts to promote and advocate for not only safe online experiences for young people in Africa, but also their mental well-being through the 1 Million Next Level Initiative. While access to internet can help children and young people stay connected, improve their digital literacy, and diversify their livelihoods, it is crucial that they are provided with a safe environment to reap the benefits of digital platforms.“
As TikTok and the African Union Commission embark on this journey together, they reaffirm their collective promise to create a more inclusive, safer online community for Africa’s youth. Through the fusion of technology and education, this partnership will equip young individuals with the tools and confidence needed to navigate the complexities of the digital realm with wisdom and safety.
