South Africa cricket and USA teams signed a sponsorship deal with Amul for the 2024 T20 World Cup

Indian dairy giant Amul has announced its sponsorship of both South Africa and USA cricket teams for the upcoming ICC T20 World Cup in June. The partnership underscores Amul’s dedication to supporting cricketing talent from diverse backgrounds and regions.

Is not the first time Amul comes on board to partner with the Proteas, having previously sponsored cricket teams such as the Netherlands, South Africa, and Afghanistan, it continues to expand its global footprint in the sporting arena.

The respective cricket boards of the two teams unveiled the partnership, highlighting Amul’s support for cricketing endeavours on the global stage. 

Pholetsi Moseki, chief executive of CSA, said: “We’re excited to announce our ongoing partnership with Amul for the upcoming T20 World Cup. Amul has been a steadfast brand that has shown us immense support since their initial collaboration with the South African team in 2019. As we gear up for this thrilling tournament, we look forward to further strengthening our bond with Amul and delivering unforgettable experiences to cricket fans worldwide.”

“We are delighted to announce Amul as the team sponsor to the Proteas men’s team for the ICC Men’s T20 Cricket World Cup 2024 in the West Indies and USA,” said Cricket SA.

“The Proteas will kick off their T20 World Cup campaign with three league matches against Sri Lanka, Netherlands and Bangladesh at the Nassau County International Cricket Stadium in New York from 3 – 10 June. Their journey then shifts to the West Indies, where they will conclude the league stage with a match against Nepal at Arnos Vale Cricket Stadium in St Vincent on 14 June.”

Venu Pisike, chairman of USA Cricket, said: “We are pleased to have Amul on board as the lead arm sponsor for the upcoming and eagerly awaited ICC Cricket T20 World Cup 2024. Amul’s extensive track record of sponsoring cricket teams underscores its commitment to nurturing talent, encouraging sportsmanship, and uniting communities globally. Collaborating with esteemed brands like Amul inspires us to strive for excellence both on and off the field.”

The USA will be making their debut in the T20 World Cup as co-hosts of the tournament, set to kick off on 1st to 29th June 2024. A portion of the event, including the semifinals and finals, will be held in the Caribbean. 

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