Tiger Woods’ TMRW Sports and IGF partner to see how Tech and eSports can grow Golf

TMRW Sports, the tech-focused venture co-founded by Tiger Woods and Rory McIlroy, has partnered with the International Golf Federation (IGF) to see how digital innovation can drive participation in the sport.

  • TMRW Sports and IGF hope to use digital to attract broader, younger audience
  • Focus will be on both audience and participation growth
  • New partners see the recently-announced Olympic Esports Games as a potential channel
  • Tech-infused versions of the game like TGL will also be on the agenda

Golf has been an enthusiastic adopter of technology, with coaching applications, simulators, and high-tech equipment all finding their way into the hands of professionals and more affluent amateurs. Meanwhile, broadcasts have been enhanced via shot tracking capabilities and other innovations.

However, the sport understands it must attract a new audience to survive. The IGF, which organises the golf event at the Olympic Games, is clearly convinced that TMRW Sports’ TGL format, which combines simulation golf with a mechanically configurable short game complex at a state-of-the-art venue in Florida, offers a blueprint to follow.

“We believe in TMRW Sports’ vision to blend virtual and live competition to inspire new fans and bring them closer to the sport of golf,” said Antony Scanlon, IGF executive director. “After experiencing how they are using technology with TGL, we recognise the increasing potential growth of golf through new tech-infused forms of the sport and how we can more effectively engage broader – and emerging – audiences to increase participation, especially among younger and non-traditional golfers.”

“TMRW Sports is inspired by the power of the Olympic Movement and how it brings the world together through the joy of competition in sport,” added Mike McCarley, founder and chief executive, TMRW Sports. “As society continues to evolve, adapt, and embrace new forms of technology, sport-specific applications continue to provide a vital role in shaping the future of sports and its intersection with mainstream culture.”

By Sportspromedia

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