Chef and healthy eating advocate Jamie Olivier has joined forces with Checkers to endorse its new partnership with Discovery Vitality’s HealthyFood benefit that launched on 1 September.
Oliver, an outspoken advocate for healthy eating, believes the Checkers HealthyFood benefit is a positive initiative for South African shoppers.
“Anything that can help people on the path to cooking and eating delicious, nutritious food is a win in my book.
“We have to acknowledge that this journey starts with our shopping baskets, so I’m delighted to support the launch of Checkers’ new partnership with Discovery Vitality,” says Oliver.
“It is a privilege to launch our partnership with the Discovery Vitality HealthyFood benefit alongside a respected chef that fully supports our mission of helping shoppers live better every day,” says Meredith Allan, general manager for strategy and rewards for the Shoprite Group.
HealthyFoods rewards will be paid out to Vitality members as Discovery Miles, which can be converted into cash or used to pay when buying goods or services.
To benefit from the new partnership, Xtra Savings members must select Checkers and Checkers Sixty60 as their primary Vitality HealthyFood retailer on Discovery.
