The annual Flux Trend briefing – The State We’re In – is an executive summary of where the world is, and where it’s heading. Using the acronym T.R.E.N.D.S. – representing six trend pillars shaping how we will live, work and interact in the coming year – the trend briefing identifies trends that businesses need to watch and tracks the ripple effects of previous game-changing trends we’ve identified.
This year’s trend overview theme is: The State We’re In 2025 – Stepping into the void: Confidence Amidst Uncertainty
Here are the top 6 Trends we are tracking in 2025
Technology – “Objects in the mirror are closer than they appear”
The same can be said of the speed of technology. It evolves faster than you think. Two years after generative AI was unleashed, the pendulum has swung from the technology being viewed as apocalyptic, to a utopian tool that would free humanity to flex their dormant creativity. Both versions are now emerging
Retail & Marketing – “Live Stream Social Selling and Parmesan Bandits”
The evolution of e-commerce to social commerce to live stream social commerce has been as fast as its growth. Last year we highlighted the explosion of “influencer farms” where live-streamed hard selling is not only commercialised, but mass-produced. This in turn has created new shortcuts for last-mile delivery goals.
Economy -” Raise the drawbridge, the taxman cometh”
Last year saw the rise of Homeland Economics – aka “strategic autonomy” or “economic security”. In essence, an inward-looking focus to reduce the risks to a country’s economy and a buffer to volatile geopolitics.
In 2025 geopolitical dynamics are set to become even more complex with the increased threat of conflict zones around the world and the impact of the second Trump administration.
Natural World – “Looming Water Wars and Eco Chaplins”
Nine international river basins on the planet where conflict has started, or the potential for armed conflict is high, have now been flagged as potential water war zones. Each of these flashpoints involves cojoined countries, many of which are already in volatile political situations.
Diplomacy- “Be prepared, just in case” For now, the mood is jittery. Nordic countries have begun public service campaigns on how to prepare for war and unexpected crises. The talk of conscription is also spreading to countries that are bracing themselves. But conscription is changing.
Social Cultural – “The 4B movement and the New Nuclear Family” 4B is a radical feminist movement that started in South Korea. The four B’s are references to Korean terms regarding marriage, childbirth, dating and sexual relationships. The movement’s ethos took hold in America after the elections with terms like “heteropessimism” added to the mix – women reconciling their heterosexual existence with a world they view as inherently misogynistic. Please feel free to reach out for any interviews on any of these subjects, we also have a couple of media tickets for our Salon Session The State We’re In 2025 Into The Void on the 13th of Feb available for anyone who would like to attend and write about the event.
By Flux Trends