Coca-Cola South Africa and the South African Rugby Union (SARU), have reunited with the announcement of a groundbreaking four-year sponsorship deal that includes the reigning world champions, Springboks, Springbok Women, and Springbok Sevens men and women as well as the Junior Springbok teams.
“Our partnership with SA Rugby Union is driven by our shared values and our strong legacy of sports sponsorship and community upliftment in the country” says Sergio Vieira, vice president of franchise operations, Coca-Cola South Africa.
He adds, “We are proud to support Saru in their mission to ensure sustainable and inclusive growth of the sport by returning with a robust partnership designed to drive impact and support the growth of the sport across all levels.
“We look forward to a new journey that will pave the way for more historic achievements with our national teams.”
SA Rugby CEO Rian Oberholzer welcomes the partnership, “We are thrilled to have Coca-Cola return as a partner. Their long-standing commitment to South African rugby has been instrumental in the development of the sport.
“This new chapter will help us achieve sustainable and inclusive growth, providing us with the support needed to nurture talent and engage with fans across the nation. We look forward to the positive outcomes this partnership will bring.”