The Springboks and MTN have ended their sponsorship agreement after eight successful years. Springboks are the reigning world champions, having won the RWC a record four times, two of those in 2019 and 2023 – under the MTN sponsorship.
Mark Alexander, president of SA Rugby said: “I’d like to thank MTN most sincerely for their support over the past eight years. If you remember, we put out a call to corporate South Africa to partner with us at a challenging time for rugby in this country, and MTN answered that call, loud and clearly. Together, we have enjoyed what will, in time, I’m sure, be regarded as a golden age for the sport in this country.
“The Springboks have twice visited MTN’s offices as newly crowned world champions, marking the pinnacle moments in our partnership. MTN has supported us every step of the way—not only in our efforts to win rugby matches and bring joy to the country but also in showcasing the power of South Africa’s diversity when we stand united.”
As part of its renewed brand positioning, MTN is evolving its sponsorship strategy to explore new opportunities that will drive progress for even more sportsmen and women around the country.
MTN remains said it will continue to invest in football through its MTN8 sponsorship: “We remain proud wearers of the Bok jersey. Rugby’s success shows the impact sport can have in uniting our nation, inspiring its people and giving hope to millions. There is no doubt that with the continuing support of MTN and other corporates, together with the backing of sport bodies like SA Rugby, SA will continue to raise the champions of tomorrow,” concluded Molapisi.
