TikTok has officially rolled out TikTok for Artists in South Africa, a platform dedicated to providing musicians, labels, and their teams with helpful data and tools.
The new all-in-one insights platform helps artists, their labels and their teams to understand their music performance, audience and fan engagement on TikTok, helping them promote their work and drive success both on and off the platform.
With daily-updated dashboards and comprehensive analytics, TikTok for Artists offers access to transparent, actionable data providing insights on how music and content is performing, and how fans are interacting with it.
Features include:
- Song performance: number of views, posts and creator engagements per track
- Post performance: views, likes, comments, shares and post completion rates
- Follower insights: breakdown of audience by gender, age and language
- Step-by-step guides to TikTok tools and features
- Support and resources for building a long-term music career
The platform also officially introduces the pre-release tool, enabling artists to create campaigns for upcoming albums and allow fans to pre-save directly to their preferred streaming platform, such as Spotify or Apple Music.
BizCom
