Dear CMO, Marketers and Execs,
It’s easy to be cynical about advertising today.
The model’s creaking.
Talent’s exhausted.
Clients are in-house.
Tech’s rewriting the rules.
But I’m still here. WE are still here.
Not because the model is perfect.
But creativity is still one of the most powerful levers for business and societal transformation – especially on the most beautiful continent on the planet – AFRICA.
My brain lives at the intersection of two things: creativity and technology.
I’ve come to realize that true creativity isn’t just about how something looks or makes you feel.
It is about how it changes the way you exist.
True creativity solves the most critical problems in the best possible way.
This is the promise of advertising.
This is the future of marketing.
Advertising has the power to shift behavior.
To build shared value.
To create new models.
To connect brands to purpose and profit.
More importantly, marketing has the power to connect to people and to connect people.
Yes, the old ways are broken.
But the opportunity to fix this, and to remake advertising anew as a builder of shared value, is bigger than ever.
hashtag#LetsGo hashtag#Advertising hashtag#Technology hashtag#Change
By Musa Kalenga – CEO, Brave Group | Co-Founder, Bridge Labs
