Apple today announced a transformative update coming to Apple Podcasts this spring that will bring advanced video podcast capabilities to the app. This enhanced video podcast experience uses Apple’s industry-leading HTTP Live Streaming (HLS) technology to set a new standard that empowers podcast creators with unprecedented control and monetization opportunities while delivering the highest-quality viewing experience for users.
“Twenty years ago, Apple helped take podcasting mainstream by adding podcasts to iTunes, and more than a decade ago, we introduced the dedicated Apple Podcasts app,” said Eddy Cue, Apple’s senior vice president of Services.
“Today marks a defining milestone in that journey. By bringing a category-leading video experience to Apple Podcasts, we’re putting creators in full control of their content and how they build their businesses, while making it easier than ever for audiences to listen to or watch podcasts.”
In the Apple Podcasts app, users will be able to switch seamlessly between watching and listening to shows, making the experience of discovering and viewing video podcasts as simple and enjoyable as listening to audio podcasts has always been. Users can watch video from within the app and move to horizontal full display, as well as download videos to watch offline.
And automatic quality adjustment powered by HLS technology ensures smooth playback across network conditions, delivering the best possible experience whether listeners are on Wi-Fi or a cellular connection. Video episodes will integrate with existing features Apple Podcasts users already love, including personalized recommendations and editorial curation on the New tab and in Category pages.
“Podcasting has evolved leaps and bounds over the past decade, and this innovation from Apple helps to keep the integrity of what makes the medium so special, while enhancing video and audio with new capabilities as the two formats continue to converge,” said Scott Walker, SiriusXM’s chief advertising revenue officer.
“For publishers, marketers, and creators, HLS video on Apple Podcasts brings a fresh opportunity to grow their businesses. As a leader in podcasting that has championed an open ecosystem approach, we’re thrilled to see a major player like Apple continue to advance the podcasting industry and support the advertising community.”
HLS video is available for testing in beta versions of iOS 26.4, iPadOS 26.4, and visionOS 26.4. The functionality will come to iPhone, iPad, and Apple Vision Pro users, as well as via Apple Podcasts on the web this spring.
