LIV Golf, the most loved golf tournament has announced a new partnership with sports prediction platform Novig. The partnership marks the first time a prediction market will activate at a live professional golf event.
The partnership marks the first time a sports trading platform is activating at a live professional golf event. As part of the collaboration, Novig will be featured on the left sleeve of seven LIV Golf players competing in the season’s first major championship window from April 9–12.
“This collaboration demonstrates how we’re evolving traditional partnership models and creating new ways for brands to connect with the broader golf ecosystem,” said Chad Biggs, EVP, Global Sponsorship & Activation, LIV Golf. “Our League is constantly evaluating how we can engage partners across our global calendar and deliver the best experience for our players and fans. We also have an untapped opportunity to align partners with some of the best players during some of the most-watched moments in golf. Novig’s commitment to this first-of-its-kind agreement speaks to their belief in innovation and transformative partnerships, and we’re excited to continue to grow this relationship.”
The partnership also includes broader integration across LIV Golf’s social ecosystem, including a social-driven content series as well as organic player-focused content that will be published in the lead-up to tournament week.
“Novig is a place where winners are welcome—and LIV Golf’s roster is filled with winners, including former champions of the most prestigious tournament in golf—so this partnership was a natural fit,” said Jacob Fortinsky, co-founder and CEO of Novig. “Having our brand on the sleeve of players who have already succeeded on the sport’s biggest stages puts Novig exactly where it should be: at the center of winning moments.”
Novig is building a next-generation sports prediction platform designed to create a more efficient and engaging way for fans to participate in live sports markets. By eliminating traditional sportsbook fees and allowing users to trade directly with one another, Novig offers a transparent and fan-focused alternative to conventional sports betting platforms. The collaboration with LIV Golf underscores our continued expansion into major sporting events, using tentpole moments to bring its platform directly into the center of the fan experience.
