The PGA Tour will reportedly allow players to post more on and off-course content on their social media accounts in a bid to bring more people into the sport.
Front Office Sports (FOS) says the revised policy will enable golfers to share up to three minutes of content created on-site during competition days, up from the previous limit of two minutes.
Once a tournament round’s TV coverage window ends, players can also post broadcast footage of up to six shots per round. They will also be permitted to publish up to two hours of highlights on their personal YouTube channels three days after the end of an event, and up to eight minutes on other platforms.
Archive footage will also be permitted, while those who post content covering practice rounds and pro-am events will be permitted to earn advertising revenue.
“The PGA Tour strives to provide the most athlete-friendly social media guidelines in professional sports,” a PGA Tour spokesperson told FOS.
The changes are expected to be confirmed later this month and come amid speculation that Bryson DeChambeau could focus on his YouTube activities, rather than return to the PGA Tour if he leaves LIV Golf.
The breakaway circuit’s future is in doubt after Saudi Arabia’s Public Investment Fund (PIF) confirmed it would withdraw its funding at the end of the 2026 season.
DeChambeau has almost 2.7 million YouTube subscribers and has suggested the PGA Tour’s restrictions on social content were an obstacle to him returning to the US-based circuit.
“If I was to film a video during the week of one of their events with a content creator or a celebrity, that would be in violation to my knowledge,” DeChambeau told Skratch. “It’s their policy, they didn’t let me do it when I was on there. I asked various times.
“If you look at it, it’s affiliate marketing, so me being able to create content on that golf course that week at that event should only bring value to the tournament, and that’s what I care about most, entertaining like I’ve always said from day one.”
DeChambeau would, however, face restrictions on monetising on-site content and featuring brands that are not PGA sponsors, which would limit his ability to commercialise his videos.
Nonetheless, the changes would allow PGA Tour players to compete with a new wave of golf influencers and content creators who are benefiting from and driving growth in the sport, many of whom do not play professionally.
Several players have branched out as content creators, including Jason Day (207,000 YouTube subscribers) and Tommy Fleetwood (134,000 YouTube subscribers). Access to official footage will help expand their following, add value to their commercial partnerships, and help the PGA Tour expand its audience, particularly among the growing number of younger golfers consuming videos on YouTube.
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