Phones and wearables help improve people’s quality of life, and Samsung is an undisputed leader in quality and reliable smart products, loved by South Africa’s consumers. Now its devices will reach even more South Africans across wider price options and value offerings, and supported by more grassroots retailers.
Mitsumi Distribution has forged a dynamic partnership with Samsung South Africa as an authorised channel B2B distributor for Samsung’s cutting-edge Mobile eXperience portfolio. This collaboration brings the full spectrum of Samsung’s products, from flagship smartphones and tablets to sleek smartwatches. Mitsumi will also distribute Samsung’s mobile accessories, including high-performance batteries, stylish flip covers, and SD cards.
According to GfK South Africa’s panel market data, South Africans spent over R60 billion on tech and durables in the first half of 2025, and aggregate data suggests that 2025’s total spend was close to R130 billion, more than half of which went to smart devices and wearables. The data also shows that local consumers are discerning, looking for value and good quality, and the majority of South Africans favour Samsung devices over other brands.
Mitsumi Distribution has unparalleled experience delivering Samsung products across regions in Africa and the Middle East, and brings these advantages to the South African B2B sector. The partnership between Mitsumi Distribution and Samsung South Africa aims to galvanise this leading position, bringing even more value by expanding distribution to a larger number of retailers, including smaller specialist retailers.
This wider distribution strategy also includes enhanced support coverage for Samsung warranties, reducing the risk of grey-market purchases. It also opens avenues for cost-conscious buyers to enjoy affordable and reliable devices that enhance their lifestyles.
Jagat Shah, Chairman & CEO of Mitsumi Distribution, shared his excitement: “South Africans associate Samsung with quality and digitally enhanced lifestyles. This partnership enables us to leverage Mitsumi Distribution’s experience and customer-first approach, including our exclusive device financing options, to make premium technology accessible to everyone in Mzansi. We have a long track record of working with Samsung. It’s a brand we know well, and we look forward to expanding that relationship. This partnership isn’t just about delivering devices; it’s about crafting experiences.”
Justin Hume, Vice President of Mobile Experience at Samsung South Africa, stated: “At Samsung, we believe in pushing boundaries and enriching lives through innovation. South Africa is a crucial market for us, where we enjoy incredible brand support from discerning customers who place a high premium on quality, value, and support. Aligning with Mitsumi, a powerhouse in tech distribution, allows us to amplify our reach and impact. Together, we’re not just selling devices. We’re continuing to build our relationship with South Africans.”
Mitesh Shah, Co-Chairman & Managing Director, sees a milestone for the local market: “We’re bringing top devices at the best value to our channel partners, expanding the reach of the Samsung device family across South Africa. Our goal is that businesses and partners throughout the country can access Samsung products through Mitsumi Distribution, backed by comprehensive warranties and support, ensuring their customers get years of reliable service from Samsung phones, tablets, and wearables.”
With Samsung’s unmatched product range, customers now have seamless access to the latest Galaxy smartphones, next-gen wearables, and premium accessories, all under one trusted umbrella. But it doesn’t stop there. Combine that with Mitsumi’s telecom expertise and Samsung’s innovation leadership, and you have an unstoppable alliance poised to elevate South Africa’s mobile revolution.
As Mitsumi cements its foothold in South Africa, this collaboration isn’t just a business move, it’s a shift in how South Africa experiences mobility. The future is here, and it’s faster, smarter, and more connected than ever.
Caption: Jagat Shah, Chairman & CEO of Mitsumi Distribution (Left) and Mitesh Shah, Co-Chairman & Managing Director (Right).
Caption: Justin Hume, Vice President of Mobile Experience at Samsung South Africa.
