Vodafone TV is now live in the UK. The new entertainment hub, first announced in early-September, brings together streaming services Netflix and HBO Max, streaming platform Freely, an additional 150+ live TV channels, 300+ games, music and a range of content apps.
Customers with a Vodafone mobile or broadband plan can take Vodafone TV from £10 (€11.74) per month, or get Vodafone TV Essential at £17 per month with Netflix and HBO Max included. Mobile customers can combine Vodafone Entertainment plans (Disney+ or Prime) together with Vodafone TV Essential (TV + Netflix + HBO Max) to create Vodafone TV Ultimate priced at £25.50 per month.
More apps, such as Disney+, Spotify and DAZN, can be downloaded via the Google Play Store. Additionally, there’s Dolby Atmos and Dolby Vision on selected content.
Vodafone says that its TV service has been designed to help families navigate an increasingly complex TV landscape.
Vodafone is running a promotional offer until October 28th; any new customer who takes a Pro Broadband package gets Vodafone TV Essential at no extra cost – with Netflix and HBO Max included. The plan, normally £17 per month, is included for the first 24 months of a customer’s Pro Broadband contract.
The Vodafone TV launch comes as new research reveals:
- 40 per cent of Brits feel they’re paying for services they don’t regularly use;
- one-in-10 say they struggle to keep track of multiple apps or subscriptions;
- and 18 per cent find searching across multiple services to find something to watch their biggest TV frustration.
All of which highlights the need for a simpler, more intuitive way to manage home entertainment. The study from Vodafone also shows that, despite these frustrations, 35 per cent of Brits haven’t changed their provider in the last five years, with many put off by perceived hassle (16 per cent) or concerns about exit fees (12 per cent).Rob Winterschladen, Consumer Director at VodafoneThree, commented: “Households are dealing with a TV set‑up that’s become far too complicated – juggling multiple apps, long channel bundles and services they often don’t use. Our research shows that more than a third of people haven’t changed their TV provider in the last five years, with the perceived hassle of switching a big blocker and, as a result, they are still paying for features that should be standard. Vodafone TV gives customers a smarter alternative: one simple, intuitive experience that brings their favourite entertainment together and helps them cut out unnecessary costs. With Netflix and HBO Max included for £17 per month, it delivers exceptional value from day one.”Vodafone TV is available to buy directly from Vodafone and in Currys stores nationwide.
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