Weirdly, the fact that the Apple Watch Series 6 is the very best smartwatch by a huge margin feels anticlimactic. That’s probably because the same was true of the Series 5, the Series 4, and even the Series 3. At this point, the company would have to massively screw something up with the Apple Watch for it to be knocked out of the lead spot.
Apple didn’t screw anything up. But that’s not the same thing as significantly moving forward, either. The Series 6’s updates comprise a bunch of very minor updates that will be unnecessary to the vast majority of people who will buy it. The headline feature, blood oxygen monitoring, also fits in that category.
Starting at $399, it’s not the best deal you can find for your wrist, but it justifies its cost by offering a ton of value — just not enough value compared to previous generations that you’d notice it. It’s an iterative update, in other words.