TikTok is testing a new feature that allows users to directly from their TikTok profiles raise funds for causes and charities they care about. Those who are in the test group will find a new option when they click “Edit Profile” directing them to choose a nonprofit from a list of vetted organizations and charities, like the American Cancer Society, American Heart Association, Red Cross, ASPCA, Black Girls Code, CDC Foundation and many others.
Once selected, the user’s profile will feature the charity in red text just below their bio. When a visitor then clicks on the name of the organization, they’re taken to a screen that allows them to make a donation.
The feature itself is powered by charitable fundraising platform Tiltify, which handles the payment processing for the donation transactions.
The new option was discovered by social media consultant Matt Navarra(crediting a Twitter user @Sphinx). He tweeted screenshots of the feature on Tuesday, which show how users can add a charity and how visitors would make donations.