As Twitter moves closer to actual products tests, here’s a summary of some possible features or services the company could charge for:
- Ad-free feed – This may be a popular idea among consumers, but there are some, including Facebook’s Zuckerberg, who say offering users the ability to buy their way out of targeted advertisements and data collection is unfair because it rewards economic advantages. Doing this would also put Twitter’s most prominent business at risk.
- Tweetdeck – Power users love Tweetdeck, which has never had ads or generated revenue, because they can get tweets from multiple timelines in real time. Twitter has considered charging for Tweetdeck before.
- Exclusive content – This could be rolled out in many different ways. One option would be to let users charge followers for a separate timeline of their tweets. It’s similar in concept to a newsletter business. Some tweets are available to everyone, but others – perhaps analysis or breaking news tweets – cost extra. Twitter just acquired Revue, a newsletter startup, so it’s clear the company is interested in this general model.
- Higher-quality video – Segal has mentioned this idea, which makes more sense for video creators who want to upload high-quality video or clips that are longer.
- Verification – This idea could be popular among users, but seems unlikely to gain ground within the company. Verification is intended for “notable accounts,” according to Twitter, which indicates it doesn’t think verification should be for sale. Twitter surveys have shown that it is considering a verification badge for businesses, though it’s unclear what that would involve or if the company would charge a fee.
- Analytics – Users already get some free analytics, like how many followers someone added in a month and how many impressions posts get. But there is much more Twitter could offer, like follower demographics or what times are best for posting. Segal and user surveys have signalled the company is considering this option.
- Consumer features – This could include custom colours, hashtags or stickers for user profiles and posts. These kinds of small upgrades work with some messaging products, so there could be an audience for them on Twitter.
Please follow and like us: