Instagram to Shut down ’Swipe-Up’ in Favour of Stickers

Social media platform Instagram is phasing out the “swipe-up” link in Instagram Stories starting on August 30. 

According to IG the new Link Sticker has advantages over the older “swipe-up” link, it also gives creators a control and options over their stories. 

The popular feature has historically allowed businesses, celebrities and high-profile creators a way to direct their story’s viewers to a website where they could learn more about a product, read an article, sign up for a service or do anything else the creator wanted to promote. 

In place of the “swipe-up” call to action, Instagram users who previously had access to the feature will instead be able to use the new Link Sticker, the company says. 

As from August 30 the company will start rolling out of the Sticker feature after months of testing since from June. 

Instagram said it will begin to convert those who currently have access to the swipe-up link to the Link Sticker starting on August 30, 2021. This will include businesses and creators with verified accounts. 

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