TotalEnergies partner with motoring enthusiast and influencer Yovanie Ganesh and other various social media influencers especially in motoring space to help them push the new campaign and the brand.
Total has rebranded into TotalEnergies along with new logo and packaging of their products. The company is currently running a social media campaign to get the word out about the changes at the oil and gas supplier company.
Speaking about the new TotalEnergies latest campaign, Yovanie said “We’re focusing on the QUARTZ Lubricant range specifically. So just bringing it to social media and our followers that they need to look out for different packaging at the TotalEnergies service station when they are purchasing engine oil.”
TotalEnergies is currently promoting different range of engine oils, Yovanie and her fellow influencers are helping motorists to choose the right oils for their cars.
She adds, “We’re also going to be showing how TotalEnergies QUARTZ Lubricant’s new packaging helps vehicle owners easily make the correct lubricant choice for their vehicle, thereby prolonging its lifespan. The product hasn’t changed – just the packaging, but it’s obviously a great learning moment especially for those who are not sure of what engine oil to use and let others make the choice for them (since the correct and higher quality choice can increase the longevity of your engine),” Yovanie added.
If you happen to be in Mother City, Cape Town please be on the lookout for Yovanie and fellow influencers across the country, as they help TotalEnergies to market, push and promote the brand.
Yovanie has had a keen interest in cars from a very young age; this passion was ignited by her father who used to work on cars as a hobby. Her other career persuades includes roles in marketing and TV production, most recently at Ignition TV, channel 189 on Dstv.
As a self-confessed petrolhead, she’s happiest attending any and all motoring events and shows. Previously she was nominated in the Motoring Women of the Year in 2020, recognised for her contribution to the South African motoring media landscape.
Enjoy More Pictures of Yovanie Ganesh
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