French and PSG striker Kylian Mbappe is the new official ambassador of Oakley, the eye wear brand.
Paris Saint-Germain centre forward and marksman Mbappe, signed a multi-year endorsement deal with the eye wear brand, Oakley.
The FIFA World Cup winner and Oakley started their relationship with the launch of a new campaign called ‘Be who you are”, a short docu-series film of Mbappe’s rise to stardom.
“Everyone knows what I’m all about when it comes to football – now, I’m excited to partner with a brand that wants to share my story off the pitch, and support what I want to do to help inspire global youth,” Mbappe said.
“I relate to the Oakley attitude in many ways – the disruptive, innovative spirit and the drive to create positive change. The ‘be who you are’ message resonated very strongly with me and I want to help instill that belief in staying true to yourself and that self confidence in others. And of course, the eyewear is pretty cool – you really feel like a superhero when you put on Kato.”
Caio Amato, global marketing director at Oakley said, “At Oakley we believe that athletes aren’t measured only by the strength of their body, speed, or accuracy, but by the strength of their heart, kindness, and empathy. And that is what Kylian represents to us: a great human being that understands his role beyond sport – to lead and inspire future generations to believe in themselves and be who they are.”
As part of the deal Kylian will promote Oakley’s lifestyle collection, including the Kato sunglasses product line which launched in 2021 and features a frameless lens.