TikTok is taking any opportunity they could find to make their presence felt as part of building their brand.
The video platform signed a four year sponsorship deal with Women’s Six Nations tournament until 2025. The tournament officially becomes ‘TikTok Women’s Six Nations’. This move makes TikTok the first ever tittle sponsor of the women’s championship.
Speaking about the sponsorship deal partnership, Ben Moral, Chief Executive Officer (CEO) of Six Nations Rugby said, “the significance of our partnership with TikTok cannot be understated. The very first title partner in the history of the Women’s Six Nations championship, as well as support for the Guinness Six Nations and Autumn Nations Series, is something to be incredibly excited about.”
He adds, “TikTok shares our ambitions for providing fans with the best possible experience and has the perfect platform for fans to access and engage with rugby throughout the year. Complementing this is the collective aim of giving the sport a global shop window to reach new and existing fans and put the likes of the women’s game in front of more people.”
TikTok Europe GM, Rich Waterworth, said, “The fast growth of sporting talent, fan communities, sports trends and commentary on TikTok makes the platform a compelling place to engage new and existing audiences for Six Nations rugby, bringing the spirit and passion of these iconic tournaments to our diverse and creative community.”
“We’re especially delighted to be the title sponsor of what is now the TikTok Women’s Six Nations; as a platform that’s built around inclusion, we are passionate about giving an equal footing to men’s and women’s sport,” he added.
As part of the deal, the platforms also becomes official sponsor of the men’s Six Nations and the Autumn Nations Series of the test matches.
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