Uber Inc is branching out and introducing new features on its application.
The company is launching a new feature that allows its users to browse and book dinner reservations and buy events tickets straight from the applications.
For now, the new feature is only available in 15 major cities across the U.S and Mexico.
The company plans to roll out the new feature across the world in the near future.
According to Uber, the app will populate and recommend destinations in different categories like food, drink, culture, art, music and shows, nightlife based on the user’s past use of Uber and Uber eats.
“We’ve built Uber Explore to take our customers beyond the ride,” Adib Roumani, product lead for Uber Explore.
“People have always come to the Uber app for the point A to point B piece of the journey — so we’re thrilled to expand and help inspire the destination, too. Through a variety of personalized offers and experiences, customers will be able to see trending locations near them and also browse for activities and events in their area,” adds Roumani.
Uber’s goal with this new feature is to drive incremental trips through increased user engagement and use cases, which can result in increased revenue for Uber, says Conor Ferguson, a spokesperson for Uber.
It’s not clear whether or not Uber will get a cut of any tickets to events purchased on the app through a customer’s Uber Wallet and payment profile, the jury is still out and only time will tell.
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