FanCraze, a digital collectables partner announced a new sponsorship deal with Cricket West Indies (CWI).
The multi-year agreement will see Crictos branding displayed on the front of the West Indies men’s team’s playing shirts throughout their ongoing three-Test series against England.
FanCraze will also be promoted across key pitch and broadcast assets, as well as on CWI’s social and digital assets.
The partnership will also see the pair develop an NFT programme and metaverse products featuring West Indies players and archive footage.
An official release said it will provide more opportunities around digital trading cards, games and other experiences.
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