Rihanna’s Savage X Fenty Reportedly Raised $310 Million

Rihanna’s Savage X Fenty is now a big business, the lingerie brand has raised $125 million in a Series C funding round, bringing its total venture capital funding to $310 million. 

The seed round was led by Jay-Z’s Marcy Ventures Partners, Neuberger Berman, L Catterton, Avenir, and Sunley House Capital.  

According to Savage X Fenty co-presidents Christiane Pendarvis and Natalie Guzman, the new funding is for “retail domination.” 

News reports suggest Rihanna is contemplating taking the company to the public. 

According to Bloomberg, the businesswomen has been “working with advisers on an initial public offering” that could take Savage X Fenty to a valuation of $3 billion or more. 

The banks that her company is said to be working with is Goldman Sachs Group Inc and Morgan Stanley, according to the outlet’s sources, reported AfroTech.  

The listing could go into effect later this year however, Rihanna is yet to confirm the move publicly. 

Savage X Fenty also recently unveiled its augmented reality (AR) technology that helps customers get the best fit for their intimate apparel.

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