Music and podcast streaming platform Spotify is testing a new feature called ‘Featured Curators’ that promotes popular user-generated playlists and its own playlists.
The new feature is designed to promote and amplify the playlists that users create on the platform. Featured Curators feature also acts as a way for listeners to discover music on the streaming service.
The company in a blog post about the announcement said, “We’re always testing unique and different listening experiences and programs for our fans, and we’re excited to watch this one unfold.”
“Our goal is always to make Spotify the number one destination for the best listening experience, and with this pilot, we’re giving listeners a new way to discover music from fellow fans who are as engaged as they are,” reads the blog post.
Users in select markets will start to see Featured Curator playlists recommended in-app and on their homepages.