CNN finally launched the multimillion project CNN+ however, the streaming service is not hitting the right notes as it recorded a low number of subscribers.
According to the Sensor Tower report, the streaming service signs up 18.000 subscribers during the launch. These figures are very low for a big brand like CNN. This comes after the parent company, WarnerMedia spends $100 million to market the streaming service. Their rival Disney spent $135 million in TV advertising for Disney+ in 2020.
In a statement, the company spokesperson said, “We are very happy with the launch of CNN+ and our first week’s performance is well ahead of expectations. Our audience has already indicated their love and interest in our programming, and we will continue to serve them more of it. We cannot comment on subscriber numbers as they are not public at this time.”
The new CNN+ streaming service includes a mix of daily news panels and docu-series and shows hosted by CNN big names such as Anderson Cooper, Don Lemon, Jake Tapper, Wolf Blitzer and more.
The subscription costs only $5.99 per month, at the moment they’re running a 50% discount spacial for the standard monthly plan for a lifetime, which cost $2.99 per month.