The world governing body FIFA has roll-out its own over the top (OTT) platform FIFA+, a free streaming service. The platform will house live matches, original content and e-commerce.
Some of the features of the streaming service include match data feeds, news content, interactive games and e-commerce.
According to the soccer buddy, the FIFA+ service is going live with an initial slate of 1,400 live matches per month on the platform. By the end of 2022, Fifa says it will offer the equivalent of 40,000 live games per year.
FIFA says that overall live game total, 11,000 will be women’s matches, with coverage from some of Europe’s top-flight leagues being offered in select markets.
The streaming service will be offered for free, with the governing body’s president Gianni Infantino saying Fifa+ is about the “democratisation of football”. However, Fifa has left open the possibility of switching models in the future.
“There is no plan to charge a subscription fee for the service, that doesn’t mean to say that we may not evolve should there be a value proposition that allows us to charge subscription if we step into premium rights or adopt other kind of models,” Fifa director of strategy Charlotte Burr told reporters. “But there will always be a free experience on Fifa+.”
“Fifa+ represents the next step in our vision to make football truly global and inclusive, and it underpins Fifa’s core mission of expanding and developing football globally,” said Infantino. “This project represents a cultural shift in the way different types of football fans want to connect with and explore the global game and has been a fundamental part of my Vision 2020-2023.”
For now, the streaming service will be offered in five languages that include, English, French, German, Portuguese, and Spanish. By June, the world soccer body will add more languages to accommodate other regions of the world.
Those who don’t have a satellite or cable television do not lose sleep, all Qatar 2022 World Cup, Fifa+ will be home to every match ever recorded from both the men’s and women’s tournaments, totalling more than 2,000 hours of archive content in a variety of different formats.