The International Basketball Federation (FIBA) appointed modern-day sports marketing agency IMG as the global master licensee of the organisation’s 2023 Basketball World Cup.
As part of the deal, IMG will develop an extensive range of merchandising products for next year’s tournament, including apparel, toys and games.
The products will be available at official fan shops and retailers, as well as via the official online store of the tournament.
According to David Crocker, Fiba Basketball World Cup 2023 executive director said, “The global master licensee is an important component in the build-up to the Fiba Basketball World Cup 2023 and the road to the Philippines, Japan and Indonesia.”
“Basketball fans are very passionate, and we want their World Cup experience to be engaging, memorable and exciting, and one they will never forget.”
The tournament is set to take place from 25th August to 10th September 2023 in Japan, Indonesia and the Philippines. The move to host the tournament in three different countries is the first in the history of the basketball game.
“The Fiba Basketball World Cup is the pinnacle global event of one of the world’s most popular sports. Basketball at the national team level has grown increasingly competitive with an ever-widening number of countries having a realistic chance to win the top prize – generating more passion, excitement and fan engagement, said Bruno Maglione, president of licensing at IMG.
“We will capitalise on that, working with Fiba to create an all-encompassing merchandise and retail programme for fans in all three host countries, as well as those tuning in from around the world.”
IMG was founded in 1960 with a single deal that would prove the advent of modern-day sports marketing, IMG is now a global leader in sports, events, media and fashion, operating in more than 30 countries. The company also specialises in sports training; league development; and marketing, media and licensing for brands, sports organisations and collegiate institutions.