The only way for hip hop music to grow further is when the culture can focus in building their own distribution channels instead of letting third party companies run their affairs.
Snoop Dogg in a recent interview with Drink Champs, he revealed that his planning to launch a streaming platform and app for Death Row Records.
This comes after the music and hip hop legend become now a label owner. He also announced recently that Death Row Records woes become the first label in the metaverse and web3.
During the interview with Drink Champs, the Godfather of hip hop and rap said, “First thing I did was snatch all the music off those platforms traditionally known to people, because those platforms don’t pay.”
“And those platforms get millions and millions and millions of streams and nobody gets paid other than the record labels, so what I wanted to do is snatch my music off, create a platform which is something similar to Amazon, Netflix, Hulu. It’ll be a Death Row app, and then the music, in the meantime, will live in the metaverse.”
According to Billboard reports, his new blueprint may be one that artists should pay attention to as his recent album made $21 million after launching in the metaverse after just one day.
The Dogg also did what others consider unthinkable by taking his music away from streaming services. Snoop says the streamers pays penny to musicians when it comes to music royalties.
“And now, when they finally decide to put some respect on their streams, ’cause nobody in here can tell you what a stream adds to. It’s a fraction of a penny — it’s a third of a penny,” Snoop Dogg said.
“You can get a hundred million streams and you don’t make a million dollars. You want me to keep giving you my music, but somebody making the money and it ain’t me, and I can’t afford to keep doing that,” he adds.