Andrew Smith and Shane Dryden co-founders of Yuppiechef resigned after Mr Price Group bought the company nine months ago for R470m.
In a press statement, Mr Price Group said, “Our original intention and hope were always that Andrew and Shane would lead the business for at least the first few years of this journey with Mr Price. However, they have both realised that the years of building the brand and getting the business to the place of sale have taken their toll. Upon reflection, they also realised that their skills and passion lay in starting a business rather than leading the business through its second phase of growth and scalability.”
“They have developed an iconic brand and put everything on the line to build it into what it has become. A good leader always builds a team of people that can journey beyond what was originally started and go on to achieve even greater things. Andrew and Shane have done this, and we believe that they have built a team capable of writing the next chapter in Yuppiechef’s story.”
The business has two primary operations, namely: Yuppiechef Online, the retail division comprising the online platform and stores, as well as a wholesale division, which develops and imports branded goods for wholesale distribution.
“The team is highly skilled, driven and has the ability to execute what remains an ambitious growth plan. The appointment of a new leader will take place in due course. Andrew and Shane will remain in place for the next few months and guide the business through this transition,” adds Mr Price.
Smith and Dryden started Yuppiechef from a home in Plumstead, Cape Town with a vision to build a platform for the distribution of aspirational kitchen and homeware brands.