Uber (UBER -3.16%) is getting desperate in an attempt to resonate with a hipper crowd. It announced a handful of updates to capitalise on summer and a busy travel season.
Uber 2.0 – Party Edition Additions:
• Charter transportation (aka party buses)
• The ability to upload your trip plans to book rides more conveniently
• UberEats inside stadiums
• Voice ordering
• Electric vehicles
• Trains and plane rentals on its U.K. app
What’s the goal? Uber aims to become a tech super app for all things travel, entertainment, and transportation – the more options the better.
Uber wants to drive long-term profitability by diversifying its in-app options.