Cricket South Africa [CSA] has announced a partnership with Roc Nation Sports, an international sports agency. The South African cricket body seeks to develop and find a common thread between sports and entertainment.
Some of the key deliverables both parties agreed on include:
– brand amplification,
-social media strategy,
-campaigns and community initiatives, and
-fan engagement.
“This is a multi-faceted partnership that I am confident will be a great success, and our desire is for all cricket-lovers to be part of it, and to passionately connect with the sport,” said Michael Yormark, Roc Nation Sports International president.
“There are so many incredible athletes involved in SA cricket, with inspirational stories waiting to be told, not only in South Africa, but across a global market,” adds Yormark.
CSA chief executive officer (CEO) Pholetsi Moseki said: “CSA is deliberate and intentional about repositioning its energy to a fan-facing brand experience.”
“This new direction augurs well for the appetite that our sports fans have demonstrated for our products and is bound to resonate soundly across the country and the globe. This is a thrilling moment for CSA as it charters the excitement back to the fans, to be part of it.”
“The bumper calendar properties that CSA has to offer will be elevated to a global audience, which will in turn export the CSA brand and its varied offerings,” adds Moseki.
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