South Africa Rugby Union [SARU] and Toyota signs three year partnership deal

South Africa Rugby Union [SARU] and Toyota has signed three partnership. The deal makes Toyota official vehicle sponsor of the national team Springboks. 

This is not the first time for Toyota to partner with a rugby team, for the past 12 years the Japanese automaker has been working with Cheetahs and Free State Rugby union. 

Earlier this year the automaker has renewed their sponsorship deal with Johannesburg based Kaizer Chiefs Football Club. 

“For many, many years Toyota has been one of the most trusted motoring brands in South Africa, and to have them on board as one of our new sponsors is a great moment,” said Jurie Roux, SARU chief executive.

“We are living in particularly challenging times, but it speaks volumes of the value of the Springbok brand that we are still able to welcome new partners, and it gives me great pleasure to welcome an iconic brand such as Toyota to the family.” 

Leon Theron, senior vice president of sales and marketing at Toyota South Africa said: “The future of South African rugby is bright both domestically and internationally and we are honoured to drive forward this new chapter in this amazing story.”

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