Thebe Magugu, a South African designer has joined forces with International brand Adidas to launch new clothes and footwear inspired by Mzansi’s heritage and taste.
The new line consists of gender-neutral and womenswear pieces, apparel offerings include tennis garments, swimwear, running and UNITEFIT pieces.
Magugu says the collaboration with Adidas offered her an open canvas to capture and tell her personal stories.
“I’m infinitely inspired by the energy of the women in my life and the heritage of my native land,” said Magugu.
“Bringing together such personal stories through design and blending them with Adidas iconic performance and lifestyle pieces has been an amazing process. The collection really celebrates all the positive influences around me and a sense of community that is so important to me. I hope it inspires the same joyful feeling in those who wear it.”
The first drop of the Adidas x Thebe Magugu collection will be available beginning August 1 for adiClub members’ early access. The collection will be available for all online on Monday, August 15. For more information visit Thebe Magugu’s website.
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