First National Bank [FNB] extend its sponsorship deal with SA Rugby Union to become a principal partner of the Springbok Women’s team. This marks the first time that the team will have a major sponsor in years.
“We first partnered with FNB five years ago – although their involvement in rugby spans much longer than that – and they have always aligned with our vision for the organisation and the sport in South Africa said Jurie Roux, CEO of SA Rugby.
“To have them come on board as principal sponsor of the Springbok Women not only further emphasises their commitment to rugby, but also to women’s sport, for which we are very grateful.”
“Women’s rugby is a major priority for SA Rugby, and we know FNB share our passion for the subject. Our women’s team represents all that is good in sports development in South Africa.”
“We all believe that we are at the start of an amazing journey for women’s rugby in our country. It is fantastic to have FNB partnering with us on that road that will at some point in the future see the Springbok Women become world champions. To borrow from FNB, this will definitely be a journey from grassroots to greatness,” Roux added.
Faye Mfikwe, FNB Chief Marketing Officer said: “As a proudly South African brand, we recognise the power of sport in nation-building and shared prosperity. Hence, we’re thrilled to expand our relationship with SA Rugby by sponsoring the Springbok Women’s team.”
“Our decision to deepen this partnership is in line with our grassroots to greatness sponsorship strategy, which allows us to support platforms that not only help develop local talent but also showcase our country’s ability to compete in the global arena. Our sponsorship of the Springbok Women’s team is also pivotal in our journey to empower women in sport,” adds Mfikwe.
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