Uber Eats and DJ Zinhle confirmed a new partnership to deliver and list ERA, her jewellery line on the application.
Apart from ERA online and physical stores, now customers can buy ERA products on the Uber Eats platform and get them delivered to their doorstep. ERA will now have access and a market reach of 150 000 Uber Eats users and subscribers.
“Quality, convenience, and innovation are some of the key things for us when we think about our sales and retail experiences. We always want to make sure that we give our EraFam the best accessories in the most accessible way, and working with Uber Eats will take this to a whole new level,” said Zinhle.
Uber Eats is adding more categories beyond food, such as groceries, alcohol, and medicines.
Cikida Gcali-Mabusela, head of new verticals for Uber Sub-Saharan Africa said: “The addition of ERA products forms part of the company’s strategy to expand beyond food delivery.”
“We are honoured that ERA has made Uber Eats their platform of choice, and this is in line with our objective as part of growing our aspiration to connect with users beyond food.”
“Other categories we have ventured into include convenience stores, pharmacy outlets, alcohol, and retail, and this shows us that the possibilities are endless,” adds Gcali-Mabusela.
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