Champions League teams: Tottenham Spurs, PSG, Bayern Munich and Juventus have signed partnership deals to be featured in Coca-Cola marketing campaign for 2023.
The soft drink giant is planning to launch new marketing campaign for its original Coca-Cola brand and Cola-Cola Zero low-calorie product in 2023 that will leverage its deals with the Uefa Champions League teams mentioned above.
Michael Willeke, Coca-Cola’s integrated marketing experience director for Europe said, “Having been an integral part of the football matchday for decades, we are excited to offer fans the chance to enjoy incredible experiences and unique moments, at home, at bars and restaurants and in the stadiums, as part of our new campaign.”
“Football has the power to bring people together and we cannot wait to reward fans across Europe with access to unforgettable moments and a host of benefits that only Coca-Cola can offer in collaboration with our partners.”
As part of the deal Coca-Cola managed to secure rights to offer match day experiences, hospitality tickets and merchandise prizes.
Are you looking forward for the new campaign?
