947 celebrates its 25 years of entertaining Johannesburg residents with a brand new refreshed look of pink colours and the addition of on-air personalities to give its competitors a run for their money and sleepless nights, hopefully.
The Primedia-owned station says the change and brand positioning is the results of their market research feedback from their audiences, and stakeholders and constantly transforming consumer lifestyles.
“Armed with rich insights from our market study, we are positioning 947 as an audience and consumer context brand at the intersection of culture, technology, entertainment and constantly transforming lifestyles. We intend to curate and deliver our new positioning through a collaborative strategic approach that puts us at the centre of the zeitgeist,” explained the chief marketing officer at Primedia, Boniswa Pezisa.
“The cerise pink driven colour palette is the beginning of our refreshed brand, breaking away from the sea of red radio brands in this region, powered by high-levels of creativity through our new line-up,” elaborated Pezisa.
While driving around the city or chilling at home, 947 fans can expect an infusion of new and old on-air talent when they tune in to their favourite radio station.
“The refreshed line-up was bolstered by the 5-year contract signed by our dynamic morning drive show host – Anele Mdoda. It is amplified by the latest line-up change, whereby our very own home-grown Zweli Mbhele moves to weekdays 12pm–3pm. Bolele Polisa will be taking some of the weekend reigns, with Thando Thabethe, flanked by Matt Flax, firmly on the PM drive seat,” said Randall Abrahams, Primedia Broadcasting CEO, in a press statement.
A quarter of a century is a gigantic achievement, and it equally highlights growth and strengths, states the company.
“Turning 25 is a major milestone in any business, even more so in radio and broadcasting. We have gathered the insights of our market research studies to set ourselves apart, while responding to the dynamic needs of our audiences. Moreover, and we believe the ‘station refresh’ will be a rewarding touch-point for all our stakeholders who play an important part in the broadcast medium,” adds Abrahams.
