The XFL has secured a partnership with ZOA which designates the brand as the spring football league’s official and exclusive energy drink.
ZOA was founded in 2021 by Dany Garcia, who is a co-owner of the XFL along with Hollywood star Dwayne ‘The Rock’ Johnson. Under the new agreement, ZOA will be the presenting sponsor for the league’s opening weekend when it makes its return in February 2023.
The energy drinks brand will launch a range of fan activations throughout the upcoming campaign, including pregame tailgates, giveaways, and promotions. In addition, every end zone across the league’s stadiums will be branded as the ‘ZOA Energy Fan Zone’, with other branded fan activations taking place in venues at each game. The company’s ZOA+ pre-workout product will also sponsor XFL weight rooms.
“I couldn’t be more excited to celebrate two of our dynamic brands coming together for the XFL’s February kick-off,” said Garcia.
“Through this growing partnership, the XFL and ZOA Energy are opening the door for fans to participate in immersive activations and events – providing our community even more opportunities to engage with the league. We are thrilled to watch them bring these 360-degree fan experiences to stadiums across the country.”
Johnson added: “Exciting news as our two passionate and disruptive brands of the XFL and ZOA Energy converge into this great partnership.
“Our ZOA Energy team will be immersed in each XFL city and stadium across the country as we proudly help create one-of-a-kind experiences that fans, players, coaches, and everyone will love and enjoy.”
ProSportsMedia
