Just a month away from the launch of XFL league, the owners of the league Dwayne The Rock Johnson and Dany Garcia have signed a technical sponsorship with Under Armour for the year 2023 season T20.
As part of the deal Under Armour will be the exclusive provider of all on-field uniforms, including jerseys, base layer, sideline and training apparel, for all XFL teams.
“Over the past decade, we have fostered a prolific partnership with Under Armour for Project Rock. They have proven to be a best-in-class partner and true innovators in the high-performance sports space,” said Dany Garcia, Chairwoman and Owner.
“Integrating them into the XFL as Official Uniform Partner is a natural extension of this long-standing relationship.
Speaking about the new sponsorship deal Johnson said, “We have built an incredibly strong relationship with Under Armour over the years as our trusted partner with Project Rock,” said XFL Owner Dwayne Johnson.
“We have become industry leaders in game-changing, innovative products, specifically designed and tested for premium performance, which made them the perfect partners for our XFL brand.“
For almost two years now, we have been working closely with Under Armour to ensure these new uniforms not only represent the pride and history of each city, but are also designed to withstand the physicality of this sport and each player leaving it all on the field come game day. Now it’s time for our players to gear up and ball out XFL style for the 2023 season.”
Recently both Johnson and Garcia named their energy funk ZOE Energy as the Official and Exclusive Energy Drink of the XFL.
“I couldn’t be more excited to celebrate two of our dynamic brands coming together for the XFL’s February kick-off,” said Dany Garcia, Chairwoman and Owner of the XFL and ZOA Energy Founder.