Author, podcast, entrepreneur and the man who makes wisdom go viral Jay Shetty expands his media business by launching a talent agency House of 1212. The On Purpose founder has joined forces with his Rula Zaabri, Brittany Louks and Blaire Zierke as co-founders of the business.
House of 1212 will house a full-service, purpose-driven talent agency that will represent creators, thought leaders and innovators who are impacting positive change.
You might be wondering, how the name of the company came about. The name of the agency is derived from the numerology “1212” — known as an angel number, which is a powerful number that symbolises abundance, organisation and harmony with prosperity, growth and enlightenment centred at its core.
The company is almost similar to Roc Nation, the agency will specialise in talent representation, brand partnerships and brand expansion for artists, musicians, athletes, models, actors and podcasters.
“House of 1212 is built on the foundation of purpose,” reads the press statement.
“Here, we have created a home for clients who want to amplify their voices and unleash their inner greatness so they can make a positive impact on the world. As a team, we are fuelled by establishing purpose-driven partnerships, conceptualising unique concepts for our talent and the desire to change the industry.”
The company signed strategic programs with big tech companies such as Amazon, Audible, Meta, Apple, Google, Spotify, Alo Yoga, Calm, BMW, Microsoft, Zoom, American Express, Skims, LinkedIn, Marriott, WholeFoods, Nike, Reebok, BetterHelp, Tonal and Land Rover.
The CEO of the company Zaabri was previously Shetty’s chief of staff, overseeing business initiatives and managing his day-to-day operations.